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Column 2023.03.01

Enjoy for those who participate and those who do not! "Niigata Sake no Jin"

4<Honjin> reopens for the first time in a year!

 2023Years3Month11Sun (Sat)・12on the day4"Niigata Sake no Jin" will be held for the first time in a year.

This is an event that Niigata sake fans from all over the country, or rather, the whole world, have been waiting for.

1Day2Division system (10~13Time,14~17time), the capacity of each time is3,000name.

tickets with seats5,000Yen, no seats3,500Yen.

3As of the beginning of the month, it is already almost sold out.

The cushu notebook distributed to visitors (first 2019 visitors) until 2

 2019Compared to the scale held until XNUMX, the number of people who can enter is about10about a quarter.

Unfortunately, many people did not get tickets.

Therefore, along with how to enjoy the event for those who participate

Even those who can't participate can enjoy "Niigata Sake no Jin" on the day

I will also tell you the most important information.

 A new style, more comfortable and safer

This year's event format is10"Niigata Sake no Jin" was held at Bandaijima multi-purpose plaza across from Toki Messe in May.NEXTBased on the experience of (next), the Niigata Sake no Jin executive committee decided after careful consideration.

"Niigata Sake no Jin NEXT" held in October 2022


Mr. Shuntaro Saito, chairman of the "Niigata Sake no Jin" executive committee

 “This style was designed with the aim of making the event more comfortable and safer,” explains Executive Committee Chairman Shuntaro Saito (Kirinzan Shuzo Co., Ltd.).

 "Even before the corona crisis, 'Niigata Sake no Jin'2in days10With more than XNUMX people attending, there were issues with comfort.Unfortunately, when I tried to move to a ticket system to solve it, it was canceled due to the corona disaster.In order to reopen, we faced major issues of safety as well as comfort," he recalls.

 While always searching for the timing and style of implementation,4Niigata Sake no JinNEXTsuccess.


"As a test case, we set a limit on the number of people and a time limit, and we were able to satisfy the customers with smooth operation, and I felt a good response. Many of the opinions in the visitor survey were, 'I want a place to sit.' Based on that, I settled on this style.”


In the case of seat assignment, the seat number is printed on the ticket, so"Niigata Sake no Jin Official Site'If you check the seats in advance by looking at the seating chart posted on , it will be smooth on the day.

 after opening30effective use of minutes

The photograph is an image


The sake breweries participating this time are both days80Warehouse.About within the prefecture9You can taste famous sake from Warino Sake Brewery.

For tasting, use a plastic cup prepared by the brewery.The real pleasure of Sake-no-jin is to have several of them come together and enjoy comparing them at the table.

The executive committee is currently considering a cup tray, but it would be nice to prepare an original, easy-to-use one.NEXTAt , I saw many people preparing handmade trays using boxes and cardboard, and kits for placing neck-mounted cups and knobs.I was impressed, and at the same time, I could feel the enthusiasm of the visitors for the tasting (laughs).


Tasting is possible from the opening30Minute after.

Until then30Mr. Saito said, "At the sake brewery booth, products are sold immediately after opening, so it's a good idea to purchase them and enjoy them at a reserved seat or free table."

80The brewery's planned sake list is also available on the official website, so check in advance what you want to buy as a souvenir.30It is also a good idea to purchase in minutes.

the delivery company1In the venue on the floor,2There are also plans to open a store on the Esplanade on the floor.


There are also plenty of Niigata-style snacks that enhance the deliciousness of Niigata sake.This time12Eating and drinking booth is scheduled to open.The planned menu is also introduced on the site.

At the familiar "Taketoku Kamaboko" booth of "Niigata Sake no Jin"

We are planning to sell shrimp shinjo and fried kamaboko.


At the "Noriba Shokudo Shiosai (Sado Kisen)" booth,
The hearty Sado beef sukiyaki and sake are recommended!We are planning to sell cod simmered in soft roe.

 Popular items may sell out, so it might be a good idea to stock up on snacks as soon as the doors open.

The photograph is an image

This time, the original ochoko will be sold inside the venue.1Individual300Yen (including tax).

Buy it as a souvenir!

 You can buy alcohol without a ticket!

 For those who couldn't buy a ticket, let's go to Esplanade, which is connected from Sado Kisen Terminal Niigata Port.

The photograph is an image

The Esplanade will still be lined with "Niigata Sake no Jin" product sales booths, but anyone can shop, even if they don't have tickets.Main venue2It's a division system, but Esplanade doesn't have time divisions, so1Department and2Shopping is possible even during the hours between departments.

What makes me even happier is that the Esplanade will also have a Niigata Sake sales booth.

Don't miss this opportunity if you want to buy sake for dinner or as a gift.


Of course, other than sake, there are also “Niigata Sake no Jin” limited goods.

LimitedTFrom skincare products such as shirts, aprons, tote bags, towels, sake bags, sake cup straps, and sake brewery face masks.Sake cups that make use of the craftsmanship that Niigata is proud of are also on sale.Kashimaya and Sennen Kojiya also sell a variety of snacks, so be sure to check them out.


Finally, Mr. Saito gave a message to Niigata sake fans.

"This time'Niigata Sake no Jin'2019Compared to up to now, it has been designed so that you can spend a relaxing time.Don't be in a rush to move around the venue or inside the venue.Please enjoy the taste of Niigata sake and communication with the sake brewery at your leisure.Be careful not to drink too much.

If you couldn't buy a ticket this time, look forward to the next time.On the day of the event, please enjoy shopping while feeling the unique atmosphere of 'Niigata Sake no Jin' at Esplanade."

The photograph is an image

Pay attention to the new style "Niigata Sake no Jin"!


Photo cooperation: Taketoku Kamaboko, Sado Kisen, Shinsen


"CushuNotebook "" From NiigataR"Editor-in-chief

Mariko Takahashi