Summer is the perfect time for sake! July 11th (Saturday) & 12th (Sunday), 2026 [Venue] Niigata City ○ Furumachi Rufuru Plaza 1010, Furumachi-dori 7-bancho, Chuo-ku, Niigata City ○ Furumachi Mall 6 & 7 Furumachi-dori 6-bancho & 7-bancho, Chuo-ku, Niigata City

Niigata Sake Brewers Association

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The "Niigata Sake Summer Festival" has concluded.
On July 11th (Sat) and 12th (Sun), many people
I you for coming, thank you very much.
We hope that many more people will continue to enjoy Niigata sake.
We will be planning events.
Let's meet again sometime!

Thank you very much to everyone who gathered in front of the stage for the "Niigata Sake Rice Story" KiKishu Contest, Sake Rice Ultra Quiz, and Sake Rice Seminar. In the popularity vote for the four types of sake rice by KiKishu participants, "Koshitanrei" sake was overwhelmingly the most popular.

main image Summer is the perfect time for sake! July 11th (Saturday) & 12th (Sunday), 2026

[Venue] Niigata City

Furumachi Rufuru Square 1010 Furumachi-dori 7-bancho, Chuo-ku, Niigata City
Furumachi Mall 6・7 Furumachi-dori 6-bancho and 7-bancho, Chuo-ku, Niigata City

Limited to 800 people per session / Held 4 times in total Morning session 10:00-13:00 / Afternoon session 14:00-17:00 Tasting ticket 3,500 yen (tax included) Free tasting is not available without a ticket

Niigata Sake Rice Story ~Sake Brewing Starts with Rice Cultivation~ Held on the same day [Venue] Furumachi Rufuru Plaza, Niigata City [Participation Fee] Free Events 2 and 3 are related to Japanese sake.
Prize giveaway!

  • 知って得する"Niigata Sake Rice Seminar"

    Both days, 13:15-14:00, first 50 people per session.

  • Calling all those who think they're up to the challenge!"KiKishu Contest by Rice Variety"

    Both days, 11:00-11:20 and 15:00-15:20. 10 winners will be selected by lottery for each session.

  • A multiple-choice question with two options (true/false), open to everyone."Sake Rice Ultra Quiz"

    Both days, 11:30-12:00 and 15:30-16:00. Limited to the first 60 people per session.

  • Learn about sake rice, learn about sake."Sake Rice Panel Exhibition"

    All day exhibition

To customers who have purchased tickets
[Important Notice Regarding Admission]

If you have lost or forgotten your ticket

Free tastings are not permitted without a ticket, regardless of whether you forget to bring it, lose it, or it is stolen. Please be sure to check your ticket before arriving.

If you lose or forget your ticket

No one will be free tasting without a ticket under any circumstances ,including forgetting to bring it ,theft ,etc . Please make sure to have your ticket with you when you come to the venue.

Venue

Furumachi Rufuru Square　1010 Furumachi-dori 7-bancho, Chuo-ku, Niigata City
Furumachi Mall 6・7　Furumachi-dori 6-bancho and 7-bancho, Chuo-ku, Niigata City

Image 1
Click here for the venue map.

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Exhibiting breweries

43 breweries gathered at the venue!

Click here for a list of participating breweries. The list of items scheduled for sale can be found here (PDF).

"Niigata Sake Rice Story" ×
"Niigata Sake Summer Festival"
Linked Projects

We're revealing the complete list of rice varieties we plan to offer for sale!
Please enjoy the unique aromas and flavors that vary depending on the type of rice used and the brewery.

The list of planned products (by rice type) can be found here (PDF).

Exhibitor booth

Food and beverage vendors, retailers, and Yamato Transport will be setting up shop!

Details of the vendor booths can be found here.

Access

Furumachi Rufuru Square
1010 Furumachi-dori 7-bancho, Chuo-ku, Niigata City

View on Google Maps

Furumachi Mall 6・7
Furumachi-dori 6-bancho and 7-bancho, Chuo-ku, Niigata City

View on Google Maps

Accessible by bus from Niigata Station

Niigata Kotsu HP Bus Timetable

○ Please use public transportation to the venue.
○Please refrain from parking around the venue without permission.

Organized by: Niigata Sake Brewers Association and Niigata Sake Brewers Cooperative Association
CONTACT

Niigata Sake Brewers Association

〒951-8116 292-2 Higashinakadori 2 Bancho, Chuo-ku, Niigata City
TEL：025-229-1218
FAX: 025-229-1220
[Inquiry Hours]
Monday to Friday 9:00 AM to 17:00 PM (Closed on Saturdays, Sundays, and public holidays)

  • 【Important Notes:】
  • ○ Drink alcohol in moderation only after you turn 20.
  • ○ Avoid drinking alcohol while pregnant or breastfeeding.
  • ○Drinking alcohol is strictly prohibited for anyone who will be driving.
  • ○ You can purchase alcohol without a ticket. (Age verification will be required.)
  • Please refrain from sitting on the road, sitting in front of shops around the venue, or loitering or eating and drinking near nearby houses.
  • Please dispose of your trash at the designated trash collection point or take it home with you.
  • Please use the public restrooms provided. Please refrain from using facilities and shops around the venue.
  • Tasting and purchasing of alcoholic beverages are not permitted before the start time (until 10:00 AM each day), during the interval (from 1:00 PM to 2:00 PM each day), and after the end time (from 5:00 PM each day).
  • Please follow the instructions of the staff inside the venue.
  • The organizers will not be held responsible for any accidents, thefts, or other incidents that occur inside or outside the venue.
  • The event may be canceled or changed due to severe weather, natural disasters, or at the discretion of the organizers.
  • Please remember to stay hydrated. While we will not be providing water for quenching your thirst at this event, you are welcome to bring your own soft drinks.

Niigata Sake Brewers Association

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